Those who have already achieved good results in the organic search results through sustainable search engine optimization usually do not want to place AdWords ads. The most common objection we hear at this point: "That costs too much". However, this answer is very brief. Because search engine optimization also costs money, a check of the yield is usually only possible after a long period of time.
In Google Ads you can see exactly which search term generated how much sales and can therefore specifically exclude non-performing search queries. Here, too, the advantage over SEO can be seen. Although you can see the organic traffic and the resulting sales in Analytics, you can usually not establish a direct connection between individual search results and sales. The data from organic searches are rendered unusable by encryption.
The magic word in marketing is diversification of traffic channels. As an ads agency, we help you to develop further lucrative sources. What if you lost all of your organic traffic overnight with a Google update? What would the implications be? Would the entire turnover collapse? Would you have to close your company? If you even thought of “yes” to the answers, you should act urgently and broaden your traffic channels. As an ads agency from Cologne, we are happy to help you diversify your traffic and use your ad budget in a targeted manner. This is done through comprehensive advice and know-how transfer between you and us as Google Ads experts.
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